Marketing Checklist
Marketing checklist for contractors
Use this checklist to audit your contractor marketing. If you can't check off every item, that's exactly what we'll review in your free Growth Audit.
Website
- Website is mobile-first and loads in under 3 seconds
- Click-to-call button is visible on mobile
- Lead capture form is above the fold
- Service pages clearly describe what you offer
- Location or service-area pages for each area you serve
- Calendar booking is available for appointments
- Contact information is easy to find on every page
SEO & Local Search
- Google Business Profile is claimed and fully completed
- Correct primary and secondary categories are selected
- Business name, address, and phone are consistent everywhere
- Service and location pages target local keywords
- Website has schema markup for services and business info
- Google Search Console is set up and monitored
- Internal linking connects related service and location pages
Lead Generation
- Landing pages are built for conversion, not just information
- Lead forms are short and mobile-friendly
- Call tracking is in place to measure phone leads
- Leads flow into a CRM — not just your inbox
- Every lead source is tracked and measured
- Conversion tracking shows which efforts produce booked jobs
Follow-Up & Automation
- Leads get an instant automated response (text and email)
- Follow-up sequence nurtures leads who don't book immediately
- Appointment reminders are sent (24h, 1h, 5m before)
- Missed calls trigger automatic follow-up
- No-show leads are re-engaged automatically
- Pipeline is managed in a CRM, not on paper
Content & AI Search
- Content answers real customer questions in plain language
- Service pages include direct answers under key headings
- Business information is consistent for AI search engines
- Content is structured with clear H1, H2, H3 hierarchy
- Google Business Profile posts are updated regularly
How many did you check off?
If you're missing items on this checklist, a free Growth Audit will show you exactly what to fix first.
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